Friday, May 15, 2020

Advertising Campaign Example - 5278 Words

The customer-oriented, owner-operated handbag business, It ¡Ã‚ ¦s In The Bag, is looking for a way to reach the female population of Scioto County, and its surrounding area. The business does little advertising and is looking for was to make possible consumers aware of the benefits of shopping at It ¡Ã‚ ¦s In The Bag. The purse boutique carries private-label handbags that are exclusively distributed to small business in hopes of promising sales. It ¡Ã‚ ¦s In The Bag takes pride in making sure every customer is 100 percent satisfied with their purchase. They not only carry handbags but other women ¡Ã‚ ¦s accessories. The media plan is mainly going to target  ¡Ã‚ §Red Hat Society ¡Ã‚ ¨ Fifty Somethings. However, all advertisements will be aimed at making the female†¦show more content†¦There is rapid market expansion because more and more customers, stimulated by mass advertisement and word of mouth, are making their first, second, and third purchases. Competition is continually increasing and sales are quickly increasing also. Profits are strong and the outlook is favorable for the handbag market. The world of accessories for women is in an era where handbags are replacing shoes as the signiture accessory, despite- or maybe because of-price tags reaching three- and four-figure hights. Handbags are hotter than ever and have become the leading fashion apparel. It ¡Ã‚ ¦s In The Bag specializes in women ¡Ã‚ ¦s accessories, however, most of their products are handbags and other handbag accessories such as wallets, change purses, cigarette holders, and cellular phone covers. Costume jewelry, tiaras, hats, and Red Hat Society items are also carried. A newer item added to the sales line is Pandora jewelry; higher priced sterling silver jewelry offered in a necklace or bracelet with available charms in all shapes and styles to be added on for an additional price. Being a smaller, customer-oriented business, It ¡Ã‚ ¦s In The Bag follows a one-pr ice strategy in which Pam charges the same price to all similar customers who purchase identical products. This strategy has been effective because it shifts the focus from price to other factors, such as product quality. The one-price strategy also builds customerShow MoreRelatedTimex Case Anaylsis1149 Words   |  5 PagesTime as an Industry â€Å"Takes a licking and keeps on ticking.† For years this is the image that has been associated with Timex watches – dependable, reliable, almost indestructible. Timex’s (www.timex.com) advertising was closely associated with the Timex image. The advertising campaign featured different attempts to destroy Timex watches that failed to stop the Timex from ticking. One memorable ad showed a Timex watch strapped to the propeller of a motor boat before being driven across the lakeRead MoreThe Negative Influence Of Advertising In Our Life1239 Words   |  5 PagesAdvertising has become so prevalent in our lives today due to mass media. It is every form from print to online through social media and websites, advertising has never had this much importance. From driving in your car to scrolling through your daily feed every person is exposed to advertising in a variety of forms. Since advertising has become so dominant in our daily lives, each advertisement that comes out is critically analyzed by consumers, and many people see advertising as a very negativeRead MoreUnited Colors Of Benetton : Multinational Marketing Concepts And Strategies1644 Words   |  7 Pagesand controversial, provoking reactions of outrage or praise or even both. Benetton s communication strategy provokes debate on world s social issues: AIDS, racism, poverty and war. They have been criticized for using world s social issues for advertising many times, but still it was very smart from them to use this strategy, because they spent far less money for brand name being published in media as they would if they used non provocative strategy and they had to pay every time when the brand nameRead MoreGender Socialization : Social Expectations And Attitudes Associated With One s Gender1372 Words   |  6 Pagesfor masculinity and femininity (Wood 2015). Most companies use these expectations to create their advertisements, but some companies contradict the expectations to create a different vision for gender advertisements. The gendered advertisement campaign that I’m going to analyze focuses on putting a stop to littering. The advertisement consists of pictures of both a man and woman and is designed where the company is comparing what a man would say versus what a woman would say about littering. KeyRead MoreHealth Cruises Case Essay1473 Words   |  6 Pagespassengers sign up, the loss would be only $35,000, i.e. (200 * $1,300) - $295,000. 3.  Ã‚     The advertising agency has proposed two alternative campaigns to help fill the boat.   One will cost $6000 and the other would cost $15,000.   Which would you suggest? [again, show your calculations]. If 20 additional passengers sign up and pay on average $1,500 as expected with the limited advertising campaign which cost $6,000, the net earnings (loss) of the cruise will be as followed: EBIT = (220Read MoreAdvertising Campaign Is Not An Easy Task2581 Words   |  11 PagesFirms spend large amounts on advertising, estimated to reach $600b in 2015 , this spending represents sunk costs . Increases in spending will not necessarily prove successful; moreover an effective campaign will engage consumers and provide positive brand attitudes. For this reason this area of research is important and should be noted. Increasing the effectiveness of one’s advertising campaign is not an easy task; there are many issues that have to be acknowledged and, more importantly, understoodRead MoreNike Brand Analysis1569 Words   |  7 Pagesdedication, hard work, sweat, and perseverance to make it to the top and that ¡Ã‚ ¦s exactly what Nike has. 3. Provide specific descriptions of each example you have gathered. How well does each one contribute to the success of the communication program? Does the program seem to be truly integrated across different forms of communication? „X An example found was a press release on www.nikebiz.com. The article mentions that Fortune magazine named Nike one of the 100 best companies to work for. TheRead MoreGeico - Advertising Management2372 Words   |  10 PagesThe average person encounters more than 600 advertisements per day through an expanding variety of media. As GEICO’s V.P. of Advertising, I understand that choices must be made. We simply can not afford to make mistakes. Our ads need to be effective. The basic premise is that we want our ads to be noticed and memorable resulting in action taken by the consumer. A creative brief has been designed and will be utilized as a ‘road map’ in helping us answer two important questions – One â€Å"Who areRead MoreRmd 577 Example2924 Words   |  12 Pageseffectiveness element factor that transcend of ad poster campaign in the cases of abandoned babies among youth, and also seeks to communicate and raise awareness to the youth about t he disadvantages of baby dumping problems among youth is a serious concern through out the community in Malaysia. The objective is determine purpose how want to handle that’s problem and the objective how want to make solution about ineffactive in poster campaign for this problem. 6. Research Questions and Hypotheses:Read More Dell Ad Campaign Essay1921 Words   |  8 PagesDell Ad Campaign The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a better position for itself in the consumer market. With all of the PCs in the market being more or less equal, Dell needs to focus on what differentiates its products from the competition, namely service and

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.